Social media is one of the biggest networks that bring people from all over the world together. Whether it be news, short stories, hot products/items – social media is the place where everything and anything can be talked about and viewed. Jayson DeMers discusses the importance of social media and predicts what will be the leading social media marketing trends of the 2017 year in this article of Forbes.
The reason as to why social media is so important is because
“[i]t responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features,” as stated in the article.
Social media has been playing a big part in selling a business’ brand image. Some of the seven social media trends are listed while all seven is available via this link.
- Formerly called Snapchat, Snap is a way to communicate in the moment. With live feed and videos becoming a popular trend, more and more consumers are “snapping” in order to show friends what they are doing in the moment. This captures interest, as the application allows you to replay, message, and respond back to users.
- DeMers actually brings Twitter into the mix by letting readers know that Twitter is barely holding on. With the advent of new social media platforms that allow users to do much more than to have restricted characters, Twitter is limited in what it can actually do for users. Twitter is a fast-paced social media platform that constantly have incoming and outgoing tweets. Some tweets have no meaning and may be too much “action” for a consumer. Other social media platforms such as Instagram and Facebook seem to be holding up better.
- Photos and videos aren’t enough with the advent of 360 degree images and real-time posting. Therefore, the trend will start to become experiences that users can feel like they’re a part of without actually being there. Facebook shows Alaka’s beautiful sky in a 360-degree video.
- DeMers predicts that social media advertising will be on the rise in 2017. Social media is now in a business where they have to compete with other social media platforms. Therefore, in order to stay profitable, these platforms must come up with ways to advertise their platform to stay on top. This means that social media advertising will not only have to cater to users, but also brands.
- Brands are already using social media platforms in order to advertise their products and services. As social media platforms increase in popularity, there will be more brands attempting to advertise via that platform (aligning with Point 4.) With the plethora of social media platforms, DeMers predicts that we will see brands sticking with one social media platforms to advertise. Consumers will be able to see a stronger bond between brands and social media platforms.
For more trends that are on the rise, feel free to watch the video below. The video actually goes over a topic not mentioned previously. It explains the importance of video trends and how businesses can market their brand using videos.
Marketing Blurbs 